Want your employees to interact on your business’ Facebook Page…
But you don’t want to make them an Admin?
I’ll show you how this can be done in this quick video…
How Employees Can Interact on Facebook Pages… Without Being Admins
05/26/2011 By Leave a Comment
Beware The Internet Marketing Money Pit
05/24/2011 By 1 Comment
Do you remember the 1986 comedy, The Money Pit?
Unfortunately, many business owners have a money pit and it’s called “internet marketing”…
That’s not a typo – I’m saying my own industry can be a huge money pit. And I don’t want any business owner to fall into it.
“Tactics without strategy are aimless actions.” -John Rodolff
The absolute sure fire way to burn money with internet marketing is to pay for tactics and tools without creating a strategy that can easily be implemented.
Recently I was meeting a client for dinner and he told me that friends had commented that his Facebook business page was looking great and had helpful information… They weren’t surprised when he told them he had hired help for it. He admitted to me that he inconsistently updated it and when he did, he had no idea why he was. He said, “it’s so nice to see the updates and the strategy behind them”.
We are not attached to particular tools… [Read more...]
Facebook Profile Tip – How to Add Your Business to Your Profile
05/20/2011 By Leave a Comment
Why not make it easy for your Facebook friends to find your Business Page?
Here’s a quick little video I created to show how…
Some Insight Into Working with Us
05/19/2011 By Leave a Comment
We don’t believe in doing anything unless it helps a business reach their goals…
Certainly, internet marketing is no exception.
Many times we hear what we call the “check list” mentality… which is thinking that all a business needs to do is have “x, y and z”… and their business will magically grow.
The truth is, without a creative strategy that can be regularly implemented, nothing will happen as a result of having a website, SEO campaign, social media presence, etc.
We want to make clear that these things do not have power in and of themselves, but are dynamic when the people behind them shine through… [Read more...]
$ocial Currency: Is Your Business Rich, Or Broke As A Joke?
05/13/2011 By Leave a Comment
Social capital is the value behind your social contacts…
Relationships are currency and yet many business owners are still falling prey to “their cave”.
You know what I mean… With so many things to take care of in the day to day operations of a business it’s easy to isolate yourself. I attend at least 2 networking events every week and I have deep respect for the business owners I meet there. Same goes for the business owners that have made the commitment to network online.
They see the value in connecting with others not only to share the services and products they offer but in knowing that many problems can be solved in such groups. Business owners offer support and advice to each other in these circles.
Social capital is a resource you can tap into to build your business all year long… [Read more...]
How Is Your Business Different?
05/12/2011 By Leave a Comment
When we network on and offline, we get this question all the time…
And the truth is, if you ever want to receive quality referrals you have to be able to clearly communicate what exactly makes your business stand out from the crowd…
We have found the best way to get to the core of what makes a business great is to ask the client or customer… For example, most of our clients have had experiences with other companies who do internet marketing. All we have to do is listen and we will very quickly know if we are different and if we can offer them a better experience.
Even when a client is completely ignorant about an industry, they can always pick up if the company cares about them… [Read more...]
Facebook Places – How Small Businesses Can Benefit
05/11/2011 By Leave a Comment
With Facebook Places your business can get instant—and free—exposure online from customers who tell their friends what they’re up to…
Using GPS technology to track Facebook users’ locations, the application allow users to “check in” to locations they visit and update their friends about their whereabouts.
We’ve wrote several posts about how many people are on their mobile phones more than ever…
Anyone with a smart phone can check-in at your business and that translates to free advertising for you and an easy way to provide customer incentives.
Exactly How It Works… [Read more...]
Facebook Debuts Deals In San Diego
04/29/2011 By Leave a Comment
That’s right, you can now subscribe to Facebook Deals in Atlanta, Austin, Dallas, San Diego and San Francisco…
This new feature is different than the “Facebook Places Deals” that are integrated into mobile check-ins, which will be renamed soon…
Facebook is now going to compete with Groupon in the group buying arena. I know, we are all up to our eyeballs in “deals” but there’s something unique here… Facebook Deals will focus on social experiences, rather than deep discounts that many similar services such as Groupon and LivingSocial provide.
How does the Facebook deal work exactly? [Read more...]
How To Create A Mobile Marketing Strategy
04/28/2011 By Leave a Comment
We’ve talked about Mobile Marketing, now it’s time to talk Strategy!
Derek and I have found that a well-thought out plan is what’s usually missing from most company’s marketing… and mobile marketing is no exception.
Many business owners suffer from what I call “Shiny Thing Disorder”… [Read more...]
3 Industries That Can Benefit From Mobile Marketing
04/27/2011 By Leave a Comment
Today I’m going to share with you the 3 industries that should jump on mobile marketing NOW…
Of course there are tons of businesses that would benefit from a mobile friendly website and text message marketing but I want to focus on restaurants, gyms and group buying sites…
Connect with Derek...