I’m a follower of Copyblogger.com and I had to share this recent blog post with you…

You see, Monique and I provide our Email Marketing Services for a reason… because it works!

There is no better way to follow up with potential customers and clients then writing out a series of useful emails and delivering them in a logical sequence every time someone joins your newsletter list.

Everyone gets the same message, in the same order, every time they are added to your list. Read the article and tell us what you think!

Meet the Lazy Marketer’s Best Friend: The Email Autoresponder [Read more...]

Whenever we get an Email Marketing client, they are usually surprised at how simple I like to keep my emails.

Why do I keep them simple (bordering on the ugly), you ask?

It’s because they work better!

Let me ask you this… when you get an email from a friend, do you care how ugly the email is?

No, of course you don’t! What you care about is…

1. Hearing from your friend.
2. Reading what they have to say.

I take the same approach with email… I don’t “baffle ‘em with bullshit”… You know, “pretty graphics” and “buy my stuff.”

Instead, I have a very clear objective on what message I’m trying to convey… [Read more...]

Unless you’ve been living in a cave, you’ve probably heard how email marketing can help you get more business from your best customers…

But today I’d like to talk about how to maximize your email marketing campaign to make the best use of your time… and get results in multiple areas.

First of all, I’d like to commend you for even sending an email to your list! Seriously, bravo! Most business owners never even get around to it. (That’s why we’re in business ;)

Moving on…

There are multiple ways to “recycle” your content. As long as it’s useful information to your target market, these methods will work like a charm.

One of the ways I reuse an email newsletter is by allowing Aweber to create a webpage out of it… [Read more...]

© 2011 Alexander Chen and alexanderchen.com

Avoid being like Times Square if you want to run an effective email marketing campaign…

Have you ever been to Times Square?

I have. A few years ago I went to New York City to show some of my art in a gallery in SoHo…

(Whew, that is one busy place! I absolutely loved the energy of that city!)

And Times Square is kinda like the hub of activity in New York… there are shows to see, things to buy, and lots and LOTS of advertisements all over every square inch of every building it seems.

Makes sense, I guess, considering the amount of eyes that walk through this area every single day… companies want to get their ads in front of the most people they can.

HOWEVER… there is one thing I did notice that made me wonder how effective this kind of approach is… [Read more...]

If you’re currently paying money for an email autoresponder, but you aren’t sending any emails out…

Then you need to watch this video…

Would you ask a stranger – someone you just met – to marry you?

Probably not… But if you do, I’d love to hear your story ;)

But here’s the problem… millions of business owners “ask their prospects to marry them right away” everyday!

• They ask potential customers to buy from them before any trust has been built…

• They ask people for their credit card numbers before establishing a “comfort level”…

• Basically, they ask their customers to marry them right away!

Look at business from this perspective and you begin to understand why people aren’t “coughing up” their hard-earned cash right away.

Sure, there are a few people out there “throwing their money around” without giving it much thought… but these folks tend to wander around from business to business without any loyalty.

They get around, if you get my drift ;)

I mean, just think of what kind of relationship you would have with someone who did say “yes” when you asked them to marry you right away!

Let’s just say that these types of relationships usually don’t last ;)

Come to think of it, maybe that’s why so many marriages end up in divorce… Hmmm…

(But I digress.)

Just like marriage, you want to have a great relationship with your customers… a mutually beneficial relationship – based on trust and mutual respect. [Read more...]