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Capture Pages

Capture Pages (or Squeeze Pages or Landing Pages) are created with one goal in mind... "capturing" people's contact info so you can follow up with them through email marketing. Here are some posts on the subject...

What Your Online Mousetrap Should Look Like

09/08/2010 By 4 Comments

What Your Online Mousetrap Should Look LikeYesterday, we talked about setting up your online mousetrap… a Capture Page!

So, what should a capture page look like?

Well, it can be a simple webpage that offers people a “bribe” in exchange for their contact info…

They don’t get much simpler than this one, for example:

http://ontopinternetmarketing.com/restaurant-marketing.html

But you know what? It converts like crazy!

And that’s what it’s really all about.

This specific type of webpage is called a “lead capture page” (a.k.a. “squeeze page” or “gateway page”).

The person who comes to your capture page is given two choices: [Read more...]

Filed Under: Capture Pages, Email Marketing

Why Every Business Needs a “Mouse-trap”

09/06/2010 By 1 Comment

Why Every Business Needs a Mouse trap“What is a mouse-trap?” you ask…

For our purposes, a mouse-trap is a Squeeze Page (or Capture Page)

What’s that mean?

This is your method of getting people’s contact information so you can follow up with them.

Remember the “Pinball Machine“?

Well, this is where your “ball” (prospect) bounces when you score in your Pinball Machine…

People have checked you out, decided you’re OK, and are now going to leave their contact information because you’re offering something quite enticing.

This is your “mouse-trap.”

Offline, this is the equivalent of getting people’s business cards to follow up with them, whether it be on the phone or through email.

But, once again, this can be done much more efficiently online, by getting people to “opt in” to your email autoresponder.

*It is very important that people VOLUNTARILY opt-in to your list… Otherwise you have NO relationship with them (at least not a very good one) and they won’t buy anything from you.

So what is an autoresponder? [Read more...]

Filed Under: Capture Pages, Email Marketing