We’ve already done some popular posts on how we use Groupon to jump-start our clients’ email marketing campaigns…
But today, I’d like to talk about some actual results we’ve achieved from using this strategy…
The example I’ll use is Vero Amore Pizza, the first client we did this for.
The situation was like this…
- They were in their slow season (summer is hot in Tucson and lots of people leave).
- Neither of their locations get any walk-in traffic, nor are they easily visible from the road.
- They didn’t have an email list or a Facebook following to market to.
Sound familiar? I know a lot of businesses are in this exact situation!
Anyway, this is when we decided to do something drastic…
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