It’s 3:09 a.m. and I’m wide awake!
Why you ask? I had a conversation with Craig Slike of “The Agency San Diego” that really got me fired up.
We are in a networking group together and if you’ve done the networking scene, it’s important to really get to know your fellow members… otherwise there will be lots of meetings and coffees and not a lot of referrals.
Craig was asking me about our brand, our cards etc. and the thought process behind it all. He wanted to know why we selected this particular way of representing ourselves and if it is working for us. (He takes businesses through this process to really define their brand.)
I would say I answered those questions in a pretty shallow manner at that moment but I couldn’t stop thinking about this topic for the rest of the day…
And what I couldn’t forget was the look on his face when I told him something to the effect of, “We want to work with small business owners, working for corporations would be like working for the enemy!”
It’s a strong statement, I know, and I’m sure he was thinking, “There’s a hell of a lot more money in doing SEO for them than for the mom and pop down the street.”
And that would be true if we did this simply for money…but we don’t.
We are all shaped by our experiences and I realized yesterday why I’m so insanely passionate about working with small business owners…
I believe I was in the 3rd grade when Wal-Mart showed up to my rural hometown in Colorado… [Read more...]
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