I read an interesting article on what Google is doing to improve searchers’ experience.
More and more importance is being placed on Social Media, whether it’s with their search algorithm or their paid ads. Read the article and see for yourself…
Paid Search Marketing
Paid Search Marketing is a form of Search Engine Marketing (like Google or Bing Pay-per-click, Banner Ads, etc.). Here are some blog posts on the subject...
Which is Better: Facebook Ads or Google Ads?
06/02/2011 By Leave a Comment
Both! Actually, the answer depends on your goals…
Monique and I have been using Facebook and Google Ads since ’09… right around the time that Google PPC got super expensive and Facebook Ads were crazy cheap…
But the thing is, Facebook Ads are still quite affordable when compared to Google!
How long will it last? Unfortunately, that’s a question I cannot answer.
So what’s the difference between the two, you ask?
The main difference is how people are exposed to the ads… [Read more...]
Paid Search Without Keywords? Pay Per Click Without the Click?
02/22/2011 By Leave a Comment
If you’re using paid search (aka PPC) to advertise your business, you definitely need to check this article out!
For example, the term “PPC” (pay-per-click) may soon be irrelevant because paid search is increasingly trending toward “CPA” (cost-per-acquisition or cost-per-lead).
Check this article out and let me know what you think…
The Dawn of Paid Search Without Keywords [Read more...]
Google’s Own Version of Groupon & Other PPC News…
02/15/2011 By Leave a Comment
I’m a big fan of Groupon… I use it to get good deals and to try new things. We also like to give our clients a jump-start with their Internet Marketing campaign by leveraging Groupon’s list to get an email list started for our clients…
But it looks like Groupon will have some competition soon!
From who, you ask?
Google.
Check out this article from Perry Marshall on what Google is up to (it will be interesting to see how this plays out)…
Groupon, Facebook, Google, and the future of “Conversion” [Read more...]
Quick and Dirty PPC Research that’ll save you Time and Moolah
09/30/2010 By 2 Comments
Did you know that Google will actually show you what it’s looking for when you’re setting up your PPC Campaign?
Yessir, for free, too!
I was doing a PPC consult with a potential client the other day and they were wondering why the heck Google wouldn’t approve their ads…
And no, this client wasn’t selling anything shady or anything… Quite the contrary, they’re selling t-shirts!
But if you bid on keywords that Google doesn’t think is relevant to your product, you’re going to have a tough time getting your ads approved…
And if you do get them approved, Google will make you pay for it through a higher cost-per-click.
So what is a quick, easy, and free way to tell what Google wants?
Simple, just use their search tools on the left side of the page… [Read more...]
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