Did you know that Google will actually show you what it’s looking for when you’re setting up your PPC Campaign?
Yessir, for free, too!
I was doing a PPC consult with a potential client the other day and they were wondering why the heck Google wouldn’t approve their ads…
And no, this client wasn’t selling anything shady or anything… Quite the contrary, they’re selling t-shirts!
But if you bid on keywords that Google doesn’t think is relevant to your product, you’re going to have a tough time getting your ads approved…
And if you do get them approved, Google will make you pay for it through a higher cost-per-click.
So what is a quick, easy, and free way to tell what Google wants?
Simple, just use their search tools on the left side of the page… [Read more...]
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