Internet Marketing Services for Small Business Owners
Search Engine Optimization (or SEO) is the process of improving the visibility of a website or a web page in search engines through the "organic" or un-paid search results. Here are some blog posts on the topic...
SEO and search algorithms can seem pretty complex (and they kind of are)…
That’s why we do what we do ;-)
Anyway, I thought I’d share this article with you… What SEO comes down to is you either need to do it for yourself and track what works and what doesn’t, or hire someone (like us!) who does it on a daily basis…
In his book, Origin of Species, Charles Darwin says that: [Read more...]
Remember the ’80′s? Awesome, awesome time period, I know…
I have a special fondness in my heart for the Hair Metal bands and their 10-minute guitar solos…
However, if you want your website to rank well… you’d better ditch the fancy flash animations that make your homepage take forever to load…
That’s right, you’d better pull back the reigns on your web designer if you want to have any chance to get on Google’s first page for the important keywords you’re going after.
Why?
Because Google’s search algorithm factors in website’s load time, or the time it takes for your web pages to load.
How do I know?
Monique and I often preach how websites need Meta Data to optimize for search engines…
And I came across an article that proves why it’s even more important than ever. Apparently, all the major search engines (Google, Yahoo, Bing) are working together to standardize how they crawl your web pages. Read the article below to see more… [Read more...]
It’s amazing how many business owners pour thousands of dollars into an SEO campaign without a plan…It’s Monique today and as you all know Derek is really the SEO master… so why am I writing, you ask? Well, today we aren’t going to look at all the ins and outs of SEO, instead we’re going to look at how you can know when you’re succeeding at it… [Read more...]
To sum things up… when it comes to SEO, what people do in response to your site on other sites is the bulk of what’s important in Google’s eyes… [Read more...]
Here's the infamous Google Bot
Do I have something against mentally disabled people?
No, of course not!
I’m just using this word to make a point, which is…
Google is just a robot, “artificial intelligence” at its finest, which, compared to human intelligence, isn’t saying much!
Once upon a time, it was possible to rank high in the Search Engines simply by “stuffing” a bunch of keywords into your website…All you had to do was place just the right keywords in just the right places and amounts, and you would get top rankings.
That’s pretty much all you needed!
When it comes to SEO, most business owners are like men when it comes to women… So, what do they want, you ask? (Remember, we’re talking SEO, not women… you’re on your own there, buddy!)
I will say this, though… you need to keep it simple.
SEO is complex… Women are complex.
(I’m guessing you don’t want to dive into complex mathematical algorithms when it comes to SEO, and you probably don’t want to get too complicated when it comes to the female sex, either.)
They say a dissatisfied customer tells at least 10-12 people and a satisfied customer tells 1-2 people about their experience…In the case of a referral that was sent our way, I would say she had told everyone who would listen for the last two years that, “SEO and pay per click don’t work”… She had poured heavens knows how many thousands of dollars into these forms of advertising and marketing only to sell none of her products online.
She said she wanted to talk to us because she was frustrated with her experience with the last guys and was curious about what our recommendations would be.
In honor of baseball season starting, I’d like to take a look at the 3 things you need to rank your website at the top of Google…In baseball, a triple play is a rare feat. Likewise, it is rare that websites get the trifecta correct when trying to optimize their site for search engine rankings.
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