Social Media Marketing

Social Media Marketing uses elements of advertising, personal selling, public relations, publicity, direct marketing, and sales promotion to market products or services through Social Media sites. Here are some blog posts on how we use it...

How to use Facebook as Your Business Page

Today’s blog post is inspired by a question we received from Erin in Tucson, Arizona…

How to use Facebook as Your Business Page“I have categorized people into lists. Is there anyway to send messages just to a certain group? My latest group is Tucson Dog Trainers, I want to market dog doors to them.

On my Garvin’s Pet Door page, I can’t seem to be able to like other pages (like yours).  I follow the directions but the option is still grey and it won’t let me select it.” [Read more...]

The Importance Of A USP In Social Media

The Importance Of A USP In Social MediaA company must be able to effectively communicate their Unique Selling Proposition and social media is just another place to share their story…

As you know, Derek and I work with companies to create social media campaigns that do three main things:

  1. Brand their business.
  2. Educate and entertain their target market.
  3. Generate leads and sales.

Whether a company is managing their own social media site or they’ve hired someone like us to handle it for them, it’s important to be crystal clear on the USP… [Read more...]

26 Ways to Provide Customer Service Through Social Media

26 Ways to Provide Customer Service Through Social MediaBesides being a great promotion tool, Social Media can also be used to provide Customer Service…

I ran across this post that shows 26 ways this can be done. Enjoy!

26 Tips for Adding Customer Service to Your Social Media Strategy [Read more...]

Social Media To Have Bigger Impact On Google Adwords

Social Media To Have Bigger Impact On Google AdwordsI read an interesting article on what Google is doing to improve searchers’ experience.

More and more importance is being placed on Social Media, whether it’s with their search algorithm or their paid ads. Read the article and see for yourself…

How Social Media Affects Paid Search [Read more...]

Which is Better: Facebook Ads or Google Ads?

Which is Better: Facebook Ads or Google Ads?Both! Actually, the answer depends on your goals…

Monique and I have been using Facebook and Google Ads since ’09… right around the time that Google PPC got super expensive and Facebook Ads were crazy cheap…

But the thing is, Facebook Ads are still quite affordable when compared to Google!

How long will it last? Unfortunately, that’s a question I cannot answer.

So what’s the difference between the two, you ask?

The main difference is how people are exposed to the ads… [Read more...]

How Employees Can Interact on Facebook Pages… Without Being Admins

Want your employees to interact on your business’ Facebook Page

But you don’t want to make them an Admin?

I’ll show you how this can be done in this quick video…

How Employees Can Interact on Facebook Pages... Without Being Admins

3 Reasons to use Facebook Questions

3 Reasons to use Facebook QuestionsFacebook Questions is a relatively new feature on Facebook…

And Monique and I have been using it to get more interactions (and even do a little market research) for our clients’ Facebook Pages.

Here’s a cool article on Facebook Questions that explains more… [Read more...]

Facebook Profile Tip – How to Add Your Business to Your Profile

Why not make it easy for your Facebook friends to find your Business Page?

Here’s a quick little video I created to show how…

Facebook Profile Tip   How to Add Your Business to Your Profile

 

7 Common Facebook Page Marketing Mistakes

7 Common Facebook Page Marketing MistakesSaw this post at AllFacebook.com

Lots of good info, make sure and read #4, which has to be my favorite!

After working with many companies on Facebook marketing, teaching many students, and speaking with many audiences, I’ve discovered some common mistakes that hold companies back from getting results. If you want to get better Facebook fan page marketing results, check this list and find out whether you’re making any of these mistakes.

Fan Page Mistake #1: Assuming People Go To Your Fan Page (Versus Seeing Your Posts In Their News Feed)

Most people, if they ever go to a fan page, only go there once. Some highly interactive pages get more visitors, and you can bring fans back to the page or to specific tabs with posts or ads, but usually fans see your page’s posts via their news feed. [Read more...]

Facebook Places – How Small Businesses Can Benefit

Facebook Places   How Small Businesses Can Benefit With Facebook Places your business can get instant—and free—exposure online from customers who tell their friends what they’re up to…

Using GPS technology to track Facebook users’ locations, the  application allow users to “check in” to locations they visit and update their friends about their whereabouts.

We’ve wrote several posts about how many people are on their mobile phones more than ever…

Anyone with a smart phone can check-in at your business and that translates to free advertising for you and an easy way to provide customer incentives.

Exactly How It Works… [Read more...]