Facebook Marketing

Facebook can be used as a platform to market your business in many different ways. We focus on using Facebook as a branding tool through paid advertising and Business Pages. Here are some blog posts on the subject...

How to use Facebook as Your Business Page

Today’s blog post is inspired by a question we received from Erin in Tucson, Arizona…

How to use Facebook as Your Business Page“I have categorized people into lists. Is there anyway to send messages just to a certain group? My latest group is Tucson Dog Trainers, I want to market dog doors to them.

On my Garvin’s Pet Door page, I can’t seem to be able to like other pages (like yours).  I follow the directions but the option is still grey and it won’t let me select it.” [Read more...]

Which is Better: Facebook Ads or Google Ads?

Which is Better: Facebook Ads or Google Ads?Both! Actually, the answer depends on your goals…

Monique and I have been using Facebook and Google Ads since ’09… right around the time that Google PPC got super expensive and Facebook Ads were crazy cheap…

But the thing is, Facebook Ads are still quite affordable when compared to Google!

How long will it last? Unfortunately, that’s a question I cannot answer.

So what’s the difference between the two, you ask?

The main difference is how people are exposed to the ads… [Read more...]

How Employees Can Interact on Facebook Pages… Without Being Admins

Want your employees to interact on your business’ Facebook Page

But you don’t want to make them an Admin?

I’ll show you how this can be done in this quick video…

How Employees Can Interact on Facebook Pages... Without Being Admins

3 Reasons to use Facebook Questions

3 Reasons to use Facebook QuestionsFacebook Questions is a relatively new feature on Facebook…

And Monique and I have been using it to get more interactions (and even do a little market research) for our clients’ Facebook Pages.

Here’s a cool article on Facebook Questions that explains more… [Read more...]

Facebook Profile Tip – How to Add Your Business to Your Profile

Why not make it easy for your Facebook friends to find your Business Page?

Here’s a quick little video I created to show how…

Facebook Profile Tip   How to Add Your Business to Your Profile

 

7 Common Facebook Page Marketing Mistakes

7 Common Facebook Page Marketing MistakesSaw this post at AllFacebook.com

Lots of good info, make sure and read #4, which has to be my favorite!

After working with many companies on Facebook marketing, teaching many students, and speaking with many audiences, I’ve discovered some common mistakes that hold companies back from getting results. If you want to get better Facebook fan page marketing results, check this list and find out whether you’re making any of these mistakes.

Fan Page Mistake #1: Assuming People Go To Your Fan Page (Versus Seeing Your Posts In Their News Feed)

Most people, if they ever go to a fan page, only go there once. Some highly interactive pages get more visitors, and you can bring fans back to the page or to specific tabs with posts or ads, but usually fans see your page’s posts via their news feed. [Read more...]

Facebook Places – How Small Businesses Can Benefit

Facebook Places   How Small Businesses Can Benefit With Facebook Places your business can get instant—and free—exposure online from customers who tell their friends what they’re up to…

Using GPS technology to track Facebook users’ locations, the  application allow users to “check in” to locations they visit and update their friends about their whereabouts.

We’ve wrote several posts about how many people are on their mobile phones more than ever…

Anyone with a smart phone can check-in at your business and that translates to free advertising for you and an easy way to provide customer incentives.

Exactly How It Works… [Read more...]

Facebook Marketing Best Practice Guide (5 Takeaways)

Facebook Marketing Best Practice Guide (5 Takeaways)Have you seen the “Best Practice Guide” Facebook came out with?

Obviously, Facebook sees that businesses are using their platform to promote their products and services… so they decided to come out with a PDF guide to help businesses do so…

Download it here.

Of course, they’re not just doing this out of the “goodness of their heart”… they’re doing it because they’re making money from all the advertising dollars businesses spend with them, and they’d like to make sure businesses keep spending money on Facebook.

But I see it as an excellent example of how Facebook practices what they preach… this is a very social thing they’re doing by distributing this PDF, is it not?

Anyway, there are a few key things I’d like to expand upon from this book… [Read more...]

***Facebook Place Update***

***Facebook Place Update***There’s been a new development with Facebook Places…

*If you need to catch up, go read these posts:

So, what’s the new development, you ask? [Read more...]

Facebook Debuts Deals In San Diego

Facebook Debuts Deals In San DiegoThat’s right, you can now subscribe to Facebook Deals in Atlanta, Austin, Dallas, San Diego and San Francisco…

This new feature is different than the “Facebook Places Deals” that are integrated into mobile check-ins, which will be renamed soon…

Facebook is now going to compete with Groupon in the group buying arena. I know, we are all up to our eyeballs in “deals” but there’s something unique here…  Facebook Deals will focus on social experiences, rather than deep discounts that many similar services such as Groupon and LivingSocial provide.

How does the Facebook deal work exactly? [Read more...]