Facebook Fan Page

A Facebook Fan Page is (in our opinion) the most effective way to get more business through Facebook. Here are some blog posts on the subject...

How to use Facebook as Your Business Page

Today’s blog post is inspired by a question we received from Erin in Tucson, Arizona…

How to use Facebook as Your Business Page“I have categorized people into lists. Is there anyway to send messages just to a certain group? My latest group is Tucson Dog Trainers, I want to market dog doors to them.

On my Garvin’s Pet Door page, I can’t seem to be able to like other pages (like yours).  I follow the directions but the option is still grey and it won’t let me select it.” [Read more...]

How Employees Can Interact on Facebook Pages… Without Being Admins

Want your employees to interact on your business’ Facebook Page

But you don’t want to make them an Admin?

I’ll show you how this can be done in this quick video…

How Employees Can Interact on Facebook Pages... Without Being Admins

3 Reasons to use Facebook Questions

3 Reasons to use Facebook QuestionsFacebook Questions is a relatively new feature on Facebook…

And Monique and I have been using it to get more interactions (and even do a little market research) for our clients’ Facebook Pages.

Here’s a cool article on Facebook Questions that explains more… [Read more...]

7 Common Facebook Page Marketing Mistakes

7 Common Facebook Page Marketing MistakesSaw this post at AllFacebook.com

Lots of good info, make sure and read #4, which has to be my favorite!

After working with many companies on Facebook marketing, teaching many students, and speaking with many audiences, I’ve discovered some common mistakes that hold companies back from getting results. If you want to get better Facebook fan page marketing results, check this list and find out whether you’re making any of these mistakes.

Fan Page Mistake #1: Assuming People Go To Your Fan Page (Versus Seeing Your Posts In Their News Feed)

Most people, if they ever go to a fan page, only go there once. Some highly interactive pages get more visitors, and you can bring fans back to the page or to specific tabs with posts or ads, but usually fans see your page’s posts via their news feed. [Read more...]

Facebook Places – How Small Businesses Can Benefit

Facebook Places   How Small Businesses Can Benefit With Facebook Places your business can get instant—and free—exposure online from customers who tell their friends what they’re up to…

Using GPS technology to track Facebook users’ locations, the  application allow users to “check in” to locations they visit and update their friends about their whereabouts.

We’ve wrote several posts about how many people are on their mobile phones more than ever…

Anyone with a smart phone can check-in at your business and that translates to free advertising for you and an easy way to provide customer incentives.

Exactly How It Works… [Read more...]

***Facebook Place Update***

***Facebook Place Update***There’s been a new development with Facebook Places…

*If you need to catch up, go read these posts:

So, what’s the new development, you ask? [Read more...]

Facebook Deals: Reward Your Customers for Spreading the Word

Facebook Deals: Reward Your Customers for Spreading the Word

In the past 2 posts, we’ve talked about how to create a Facebook Place and how to merge it with your existing Fan Page

And I promised to explain in more detail how this can help your business, so here goes…

The reason it’s a good idea to make your Facebook Page have the “Places” funcionality is twofold…

  1. People can “check in” to your business, which lets all their “sphere of influence” know what they’re up to, thus promoting your business to all their friends.
  2. You can encourage people to check in by using Facebook “Deals,” which is only available when you have a Facebook “Place.”

The Value of Deals… [Read more...]

How to Merge Your Facebook Place with Your Business Page

How to Merge Your Facebook Place with Your Business Page

Last post, we talked about what a Facebook Place is and how it can help you spread the word about your business…

We also talked about how to create a Facebook Place if you don’t already have one.

As you have already seen, it’s pretty easy to do… and you can even use it as a Fan Page, which is the way we recommend you use Facebook to promote your business.

However, if you already have a Facebook Fan Page… complete with an established fan base and following, you are not going to want 2 different Pages (which will just confuse your customers) NEITHER are you going to want to ditch the established Page to rebuild a following on the new one.

What to do, what to do?… [Read more...]

Facebook Places: An Explanation & How to Get One

“Facebook Places” is an application that lets users “check in” on their mobile phones so friends know where they’re hanging out and what they’re doing.

Facebook Places: An Explanation & How to Get One

Here's an example of a "Check In"

How does this apply to your business, you ask?

Well, it’s just another way to get the word out about your business… through Social Media “word of mouth.”

There are multiple ways Facebook Places can be used… [Read more...]

Facebook Page Redesign 2011 & Other Facebook News…

Facebook Page Redesign 2011 & Other Facebook News...Facebook has once again redesigned its Pages…

I tell you what, sometimes it’s hard to keep up with all the changes Facebook makes (and we do this for a living!) I can only imagine what it’s like for the “do-it-yourself” business owner.

That’s why we’ve compiled some helpful articles on all the latest Facebook developments…

Facebook Page Redesign 2011: All You Need to Know [Read more...]