Facebook Deals: Reward Your Customers for Spreading the Word

Facebook Deals: Reward Your Customers for Spreading the Word

In the past 2 posts, we’ve talked about how to create a Facebook Place and how to merge it with your existing Fan Page

And I promised to explain in more detail how this can help your business, so here goes…

The reason it’s a good idea to make your Facebook Page have the “Places” funcionality is twofold…

  1. People can “check in” to your business, which lets all their “sphere of influence” know what they’re up to, thus promoting your business to all their friends.
  2. You can encourage people to check in by using Facebook “Deals,” which is only available when you have a Facebook “Place.”

The Value of Deals… [Read more...]

How to Merge Your Facebook Place with Your Business Page

How to Merge Your Facebook Place with Your Business Page

Last post, we talked about what a Facebook Place is and how it can help you spread the word about your business…

We also talked about how to create a Facebook Place if you don’t already have one.

As you have already seen, it’s pretty easy to do… and you can even use it as a Fan Page, which is the way we recommend you use Facebook to promote your business.

However, if you already have a Facebook Fan Page… complete with an established fan base and following, you are not going to want 2 different Pages (which will just confuse your customers) NEITHER are you going to want to ditch the established Page to rebuild a following on the new one.

What to do, what to do?… [Read more...]

Facebook Places: An Explanation & How to Get One

“Facebook Places” is an application that lets users “check in” on their mobile phones so friends know where they’re hanging out and what they’re doing.

Facebook Places: An Explanation & How to Get One

Here's an example of a "Check In"

How does this apply to your business, you ask?

Well, it’s just another way to get the word out about your business… through Social Media “word of mouth.”

There are multiple ways Facebook Places can be used… [Read more...]

Video: New Strategies for Recent Facebook Changes

Video: New Strategies for Recent Facebook ChangesWith the recent changes Facebook has made, we’ve “put our thinking caps on” to figure out new marketing strategies that can be used to take advantage of these changes.

Topics covered include… [Read more...]

Facebook By The Numbers: 10 Reasons Your Business Needs a Facebook Strategy

Facebook By The Numbers: 10 Reasons Your Business Needs a Facebook StrategyI came across some cool articles breaking Facebook down into numbered lists…

I just love lists, don’t you?

David Letterman figured out our national love for lists long ago and he’s still going strong, so I figured, “Why not?”

Check ‘em out…

10 Reasons Your Business Needs a Facebook Strategy [Read more...]

Facebook Page Redesign 2011 & Other Facebook News…

Facebook Page Redesign 2011 & Other Facebook News...Facebook has once again redesigned its Pages…

I tell you what, sometimes it’s hard to keep up with all the changes Facebook makes (and we do this for a living!) I can only imagine what it’s like for the “do-it-yourself” business owner.

That’s why we’ve compiled some helpful articles on all the latest Facebook developments…

Facebook Page Redesign 2011: All You Need to Know [Read more...]

Biggest Mistake Companies Make On Their Facebook Page

Biggest Mistake Companies Make On Their Facebook Page

I just had to write about this because this is not only one of my personal pet peeves on Facebook, but it defeats the purpose of having a page for your business in the first place…

So, why does everyone and their mama have a Facebook page? [Read more...]

Baby Boomers and Facebook

Baby Boomers and FacebookMost of our clients are baby boomers and what we love about them is they don’t feel the need to learn all this “new technology”… they just want us to do it for them :)

This email my dad recently forwarded me, not only gives a great laugh, but perfectly illustrates why sometimes ignorance is bliss!  Enjoy… [Read more...]

Facebook Is Shutting Down?!

Facebook Is Shutting Down?!Word is Facebook is shutting down after March 15, 2011…

Well, this ridiculous rumor is FALSE!  Do you really think Mark Zuckerburg would walk away from this jackpot?

Let’s review the facts… [Read more...]

How do you know if Facebook Ads are the way to go?

How do you know if Facebook Ads are the way to go?Last post, I showed you how to do a little Google pay per click research

And I mentioned that I recommended to the company I was consulting with that they should probably run some Facebook Ads (either in addition to or in lieu of Google PPC Ads).

Why, you ask?

Well, I’m going to give you some criteria that will help you decide whether Facebook Ads are right for your business…

(Kind of like, “You might be a redneck if…” but substitute “Facebook Ads might be for you if…”) [Read more...]