Facebook By The Numbers: 10 Reasons Your Business Needs a Facebook Strategy

I came across some cool articles breaking Facebook down into numbered lists…

I just love lists, don’t you?

David Letterman figured out our national love for lists long ago and he’s still going strong, so I figured, “Why not?”

Check ‘em out…

10 Reasons Your Business Needs a Facebook Strategy

By: Garin Kilpatrick

Shortly after hitting the epic milestone of five hundred million users Facebook founder Mark Zuckerberg was asked if he thought Facebook would make it to the one billion users mark.  “Oh yeah” he replied, without a shred of doubt in his voice.

With thousands of new users every single day now is a better time than ever to build the presence of your business on Facebook.

Still on the fence?  Check out the ten damn good reasons below explaining why your business needs a Facebook Strategy.

1. Everybody and their mom is on Facebook

There are over five hundred milion reasons why your business should be on facebook, and every week thousands of new people join.

120 million+ of these users are based in the US, which is an important reason why your business cannot ignore Facebook if you want to have a serious presence in the US.

2. Facebook Fans Buy More of Your Stuff

A recent study done by Syncapse calculated the value of a Facebook Fan.

Syncapse asked 4,000 fans of 20 of the top brands on Facebook about their spending habits, and found the following:

  • Fans are 28 percent more likely than non-fans to continue using a specific brand.
  • Fans are 41 percent more likely than non-fans to recommend a product they are a fan of to their friends.
  • On average, fans spend an extra $71.84 per year on that brand that they would not otherwise spend, on products they describe themselves as fans of, compared to those who are not fans.
  • 68% of fans on Facebook say they are very likely to recommend a product (and in a sense 100% of Fans recommend the pages they have joined by displaying their fanship on Facebook)
  • McDonald’s saw the largest variability, with Fans reporting spending $159.79 more per-year than non-fans
  • Oreo saw the lowest value with a difference of $28.52.

This study is very interesting, and an awesome report to show to anyone who is on the fence about the importance of a Facebook Fan Page.

3. Facebook Pages are Flexible

The Static FBML Facebook application is very flexible, and gives you the ability to create “Fan Only” content, Custom Landing Pages, and even complete Facebook Micro-Sites.

The flexibility of micro-sites means that you can display several different pages of content all within a single tab.  If you have multiple products or services, you could have a page for each.

In the FacebookFlow fan page we have a simple micro-site installed and we use it to display some of our most popular posts on the blog, and to promote our FREE facebook ecourse.

4. Facebook can Drive Serious Traffic to Your Site

Once you have built up a fan base for your business you can post status updates about your latest blog posts and company news, and these will drive traffic back to your website.

You can also add a link to your web page in your “info tab,” and if you want it to have an omnipotent presence on your page you can link to your site in your info box.

If you have a blog you can import your posts automatically via the RSS Graffiti or Networked Blogs applications.  I prefer to post my updates manually so that they can go out at the time for optimum engagement (posts made in the morning typically get more attention).

Hyper Facebook Traffic is a course designed to teach you how to harness Facebook to drive massive amounts of traffic anywhere on the web.

5. The average user spends 55+ minutes on the site

This means that if you are on Facebook there is a good chance that people will find you organically, simply because they are browsing around.

Make it easy for people to find your page by giving your page a long title including some relevant keywords, rather than simply your brand name.  The reason for this is because you will be able to connect with new fans who find you via facebook search.

In retrospect I wish I had called my Facebook page “FacebookFlow – Facebook Tips, Tricks, and News” rather then just “FacebookFlow” so that I could get found by those people searching Facebook Tips, Tricks, and News.

A longer page title also means that every time someome engages on your page a longer link will be created in their news feed, linking back to their engagement, and this means that every linkback to your page within facebook is more likely to be clicked.  Read More…

50 Ways to Get More People to Like Your Facebook Page

By: Garin Kilpatrick

There are over three million active facebook pages, and these pages are gaining millions of new fans every day.

Yes, I just said fans.

Although the button has changed from “Become a fan” to “Like,” the action of joining a brands page remains the same.  Facebook pages are still fan pages.

With Facebook’s announcement of The New Messaging there are more reasons to like Facebook, and Facebook pages, than ever.

I hope you enjoy this post about 50 Ways to Get More People to “Like” your Facebook Page, and if you do I would really appreciate it if you share these tips with your friends, and join the FacebookFlow fan page.

Here are the tips:

1. Post a Status Update

Post a status update mentioning your facebook page.

Don’t be afraid to outright ask people to join your facebook page.  Ask and you shall receive.

Give them a great reason why they should join, tell them news, or find a creative way to mention and link to your page:

2. Link to Your Page as  a Place of Employment

The info box uner profile pictures is being phased out, so now if you want an omnipotent link on your profile to your page you will need to list your Page under employment.  Once you do this your Facebook Page will appear under your name on your Profile.

3. Offer an incentive for people to sign up

Using some static fbml you can create a dynamic facebook landing page with a “reveal tab” that contains content that is visible only to fans of your page.

The more valuable your incentive is, the more people will be compelled to click the “Like” button to access it.

Examples of exclusive content could be: An exclusive Video, an exclusive whitepaper/.pdf, exclusive pictures.

Stay tuned to FacebookFlow.  In one of our upcoming posts will explain how to set up a “reveal tab.”

The image below shows different levels of increasing effectiveness for acquiring new fans.

Involver offers apps (and several of them are totally free) that make it easy to create a “Fan Gate” containing incentives, like a file or coupon, that will cause more people to “Like” your page.

4. Contact admins of groups related to your page

Groups are more powerful than pages in terms of their messaging ability. Pages send updates, but groups send messages directly to a users facebook inbox, triggering an email alert.

If you contact the admin of a facebook group with some valuable content that adds value to their readers then this can help them nurture their community and help you build yours.

5. Get people to join your page via SMS

Send a text message to 32665 (FBOOK) with the words “fan yourusername” OR “like yourusername” (without the quotes).

This feature is ideal when you’re in front of a live audience.  Read More…

5 Tips for Building Your Email List with Facebook

By: Garin Kilpatrick

Although Facebook is the new medium, the money is still in the list. Having a big Facebook community is powerful, and in my new Facebook Power training program I teach exactly how to get a huge Facebook community fast, but no matter how big your Facebook page is the fate of it will ultimately lie in Facebook’s hands. If you start to post about things that violate Facebook’s tos, or if Facebook thinks your brand is better suited as a community page, they could pull your admin and posting abilities out from under you. This is why I think it is absolutely vital to use Facebook to build your email list. In this post I will share with you five different email list building methods that I have personally used to add well over a thousand new names to my list. Enjoy!

1. Install a Facebook “Like” Button into your Opt-in page

This tip seems pretty obvious, but there are many Internet Marketers that neglect to do it! On my opt in page for facebookecourse.com I have had 44 people click the Facebook Like button so far. Granted this opt-in offer is about Facebook so people are probably more inclined to click the like button, but I have non-Facebook money magnets as well and these still manage to get dozens of clicks as well. A twitter share button probably would not hurt, either.

2. Install an opt-in form into a Tab on your Facebook Page

Using the Static FBML app for Facebook you can easily install an opt-in form into a tab. The better your opt-in offer is, the more opt-ins you will get, of course. Keep in mind that you cannot install javascript, you will need to stick with html and fbml.  To build the email capture form I use in the FacebookFlow Facebook page I used the form building email marketing service Aweber, and the powerful form building tool that Aweber offers is one of the many reasons that I love their service.  After building the form I litereally just copied and pasted the code into the static

fbml application I created.  Check out this YouTube video I threw together a while back for a more in-depth look at customizing a Facebook tab with Static FBML.

3. Run a Contest for Fans-Only

This method can serve the double purpose of getting people to “Like” your Facebook page, and getting people to join your email list.  Using an app like the Sweepstakes app from a company like North Social you can use a reveal tab as “Like bait” to get users to join your page so that they can enter to enter your contest.  This is a method that Skittles uses, and it seems to be working pretty well for them, since they are currently have almost fifteen million fans!  Read More…

Good stuff, right? I know this kind of info keeps me sharp!

These are actually some of the strategies we use for our marketing clients’ Facebook Pages to get them more fans and business. Give us a call at 970-739-9911 and we’d be happy to discuss this further.

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