I tell you what, sometimes it’s hard to keep up with all the changes Facebook makes (and we do this for a living!) I can only imagine what it’s like for the “do-it-yourself” business owner.
That’s why we’ve compiled some helpful articles on all the latest Facebook developments…
Facebook Page Redesign 2011: All You Need to Know
February 10th, 2011
We’ll be covering detailed best practices in preparation for the March 1st migration to the new Pages in the Facebook Marketing Bible, our guide to marketing and advertising on Facebook.
Today Facebook launches a major redesign and expansion of functionality of its Pages for businesses, brands, media, and public figures. The Page layout will now match the December user profile redesign, with a left-hand navigation panel replacing the tabs above the wall. Page admins will also be able to login as their Page, giving them access to Facebook and email notifications about activity on their Page, and other options.
Page admins will begin seeing a preview and tour of the new features today, and will have the choice to voluntarily upgrade until March 1st when all Pages will be automatically migrated to the redesign.
Users now navigate between a Page’s wall, info, and third-party tab applications using a panel of links on the left side of the Page beneath the profile picture. The panel permits longer tab names, though it still only shows six tabs above the fold. As tabs are no longer front-and-center, the redesign could reduce the frequency with which users visits tabs other than the default landing tab.
Similar to the redesigned user profile, Pages have a Photostrip above the wall that displays the latest photos the Page has tagged itself in. However, the five thumbnails appear in a different order upon each reload, preventing Pages from creating a continuous banner out of the Photostrip. The profile picture is slightly reduced in size from 200 x 600 pixels to 180 x 540. The About blurb has moved from the wall tab to the info tab. Read More…
Facebook Pages Gets Redesigned Like Facebook Profiles
Facebook Pages will be getting updated, that will make them look more like user profiles.
The new changes will “help you manage communication, express yourself, and increase engagement,” Facebook said in a blog post.
Tabs are now neatly grouped on the left section of the Page as links.
The new updates are focused on three sections:
Better Communication – This is the most significant and long-missing feature. Administrators can activate “Use Facebook as Page” option from the “Account menu. Once activated, you’ll receive in-site notifications when someone like your page, posts or comment. You can also opt to receive e-mail notifications to let you know about new page activity.
You can also visit other Facebook pages, like them, and leave comments. All these activities will be showed in the name of your Page/brand, thereby increasing your Page/brand’s visibility. This is huge for marketing affiliation and brand association. Pages you like will be displayed in the left section of your page, and you can also have news Feed of activities of Pages you like. Read More…
Facebook Adds Keyword Moderation and Profanity Blocklists to Pages
February 10th, 2011
Facebook now allows Page admins to set up a keyword moderation blocklist and enable a profanity blocklist that filters wall posts and comments by users into the Page wall’s spam tab. Admins can configure the list from the Manage Permissions tab of the Page admin interface.
The addition will reduce the need for automated and human-powered third-party moderation systems, and could therefore slow the growth of the Page management and moderation industries.
A Help Center article linked to from the moderation blocklist says that posts and comments including the blocked words will be hidden from public view. The profanity filter explains that “Facebook will block the most commonly reported words and phrases marked as offensive by the broader community.” Admins can set the profanity filter to strong, medium, or none, though Facebook does not provide a list of exactly what words will be filtered under each setting.
If admins want to make an exception, they can click the ‘x’ next to the post or comment in their Page’s spam tab and click “Unmark as Spam” to return it to public view. Read More…
Introducing iframe Tabs for Pages
Today we announced major updates to Facebook Pages to help Page admins manage communications, express their brands, and increase engagement. As part of these changes, we are also updating the model for building apps on Pages.
Using iframes in Page Tabs
How to Add an iframe Page Tab
Enable iframes by editing the Facebook Integration settings on the Developer App:
Specify a Tab Name and a Tab URL that is loaded when the user selects your Tab on a given Facebook Page. Finally, to add the app to a Page, an admin of the Facebook Page must navigate to your app’s Profile Page and select “Add to my Page.” You can see step by step instructions in our guide. Read More…
Facebook Page redesign: 10 things admins should do RIGHT NOW.
|By David Griner on Feb. 10, 2011|
Facebook announced a massive overhaul of its Pages for business today, and here’s the most surprising part: It’s awesome.
Don’t listen to the angry mobs complaining about change. Today’s shift is overwhelmingly positive and creates much-needed options for Page admins.
That said, you’ve got some work to do if you want to make the most if it. We’ve compiled 10 simple steps that will get you started on the right foot:
1. Turn on the new Page format.
Tip: If you admin lots of pages, but only want to upgrade one or two for now, the upgrade system is wonky. After clicking “Upgrade,” scroll through the subsequent list of your pages to find the one you wanted, then click “Upgrade” again. You can also “Upgrade All” if you’re feeling gutsy.
Don’t want to switch? Sorry, Facebook says you’ll be dragged into the new format on March 1.
2. Set your Page’s category and subcategory.
Here’s the first cause for celebration. It used to be that once you selected a category for your Facebook page, it was locked in for life. Now you can not only set any category, but you can also select a more specific subcategory, which will change what kind of info is included in your Page’s description.
Tip: First thing, click “Edit Page,” then “Basic Inforrmation” to select your category and subcategory. Your page has probably been defaulted to the first subcategory in an alphabetic list, like “Appliances.”
3. Check your e-mail notification settings for fan comments.
Facebook seems to be defaulting all upgraded pages to a setting that e-mails you when a fan comments. If you have multiple pages with multiple admins (I have dozens), this is probably a bad idea.
Thankfully, the setting seems to default to “off” if the Page is large (I’d guess the threshold is around 10,000+ Likes). But be sure to check your settings for all your Pages. To do so, go to “Edit Page,” then “Your Settings.” You’ll see options for E-mail Notifications (uncheck it if you don’t want comment notifications via e-mail), and a link to edit all your e-mail settings.
Tip: Be sure to follow that link, then click to “Change email settings for individual Pages.” Strange that this option is so well hidden, but it’s important. Read More…
So, what do you think of the redesign? Let us know in the comments below…