Mobile Marketing is how you reach your customers (and potential customers) where they now “hang out” – on their Smart Phones…
Listen, we’re not here to argue that it’s right to be on your cellphone all the time, we’re just here to make you aware of the fact that people are indeed on their phones all the time…
And if you’re not right there with them, well… your competitors probably will be.
What is “Mobile Marketing,” you ask? There are 3 main components you’ll need to market to your audience on a mobile phone…
- A Mobile-Friendly Website
- A Method (& Strategy) to Collect Their Contact Info
- A Method (& Strategy) to Follow Up With Your Prospects & Customers
“But, Derek,” you say, “I already have a website… can’t people just see that on their Smart Phones?”
Why yes, they could… but the only problem is that most websites aren’t set up to be “mobile-friendly”…
You ever go to a website on your Smart Phone and have trouble finding their hours of operation or location?
I’m sure you have!
And why was it so hard to find the information you were looking for? It’s because most websites are…
- Slow to load.
- Hard to view.
- And don’t offer the right kind of experience for on-the go customers.
Here’s what we do to fix this: Depending on your needs as a business owner, we can mix and match the following to suit your needs…
- We’ll create a mobile-friendly website that even a large-thumbed, far-sighted grandma can use.
- We make sure that your website detects when people are on their Smart Phones, and redirects them to the mobile version of your website.
- We set the site up so that, with the click of a button, your customers can call you, email you, find your location, see your hours of operation, etc.
- Optionally, we’ll set up a “Capture Page” where users can enter their contact info to be followed up with… whether by email, text, or both.
- Additionally, we can send as many emails to your list of contacts as you wish as part of our Monthly Mobile Marketing Package.
- Lastly, we’ll make sure to set your Facebook Page up to have “Places” functionality… which will allow you to offer coupons or discounts to users who “check in” to your business on their mobile phone.
Need an example? Here are 2 screenshots of how one of our client’s websites looks on a Smart Phone (the one on the left is their regular website, and the one on the right is their mobile website)…
You can also grab your Smart Phone and type http://tucsonrealestate.net into web your browser, it will automatically redirect you to the mobile version of their website.
A lot more user-friendly, right?!
This is what we’re talking about – why not make things easier for your on-the-go customers?
Because if you don’t, they just might find another website to go to (aka your competition)!
Hey, don’t blame me if people have the attention span of an acorn these days… I didn’t make it so ;-)
Why is the mobile web important?
There are 4 billion mobile phones in active use worldwide: 4 times more than PCs. In 2009, mobile web usage increased 148% globally (Source: Quantcast) and the numbers continue to rise. In fact, by the end of 2013, customers using the mobile web are projected to grow to 1 billion. Your customers are already looking for you on their mobile phones. This is a huge opportunity for your business you don’t want to miss. If your business is not on the mobile web, your customers won’t be able to find you!
How are mobile Websites different than “Regular” Websites?
Mobile websites are built to exploit the special characteristics of mobile phones and mobile users to provide the best possible experience to users. Besides adapting to the smaller screen of a mobile phone, they are also made easier to navigate using touch or a keypad and provide more direct access to the information that a customer is more likely to need while on the go. Even on high-end devices with large touch-screens, a made-for-mobile Website helps your visitors quickly become happy customers with content and a design that’s suited to someone in a mobile context, for example… customers can use the unique features of the mobile phone to contact you such as the “call us” feature, where with one touch they call your business and the “find us” feature, which provides access to a Google map showing your business address and allowing the customer to obtain directions from their present location to your business.
Will this replace my desktop site, or be in addition to my desktop site?
A mobile site extends the reach of your business to the mobile Web, allowing you to provide your mobile visitors a fast and easy way to learn about your business and contact you with one click. While your existing website is aimed at giving a full and comprehensive picture of your business, a mobile site allows you to deliver immediate access to what matters most when on the go. The two sites are complimentary and work together to make sure your customers are getting the most appropriate experience for their context and their device.
What are the benefits to my customers?
Studies show that visitors who access a full website on their mobile phones complain about how much time and data is required to load the site and how hard it is to find the information they need. Most of these customers abandon such sites quickly out of frustration, are unlikely to return and, worse yet, look for a competitor with a more mobile-friendly site.
A mobile site resolves these problems and satisfies your mobile visitors by giving them quick and easy access to the key information about your business. A mobile-friendly site is designed with the mobile user in mind… You save them time, and you easily convert them into happy, paying customers.
How will people actually get to my site?
We set your regular website to automatically detect if someone is on their Smart Phone, and we automatically redirect them to your mobile-friendly website.
Will this help increase my website’s visibility in mobile search engines?
Yes! We build your site using good practice recommendations, as outlined in Google’s Search Engine Optimisation Guide, which includes creation of a sitemap, well-defined page titles and descriptions, optimized site structure for navigation, good URL structure, optimized robots.txt, and site submission to directories.
In addition, we provide keywords for your business, which are used to assist search engines to rank the site’s relevance to an end user’s search request. Links to social network sites will also assist in this process.
How to get started…
We’ll only take a few new clients a month, so we can guarantee great results for everyone who works with us. Email us on our contact page or call 520-257-0555 and talk with Derek.