PPC (or Pay Per Click) Advertising gives you the opportunity to pay for top positions on search engines like Google, Bing, and Yahoo… and appear on their relevant partner websites.
If you have us set your website up correctly to generate and track leads, this can be a great way to get instant web traffic… it’s like turning on a water spout, with the water coming out being traffic and leads!
It’s also a great way to test which keywords convert best if you’re considering doing SEO with us… Basically, it allows us to develop your overall Internet marketing strategy and any SEO plans armed with facts, not assumptions.
So, what is Pay Per Click Advertising?
Pay Per Click Advertising (also known as Search Engine Marketing) appears at the top and right side of a Search Engine Results Page (SERP). Search Engine Marketing Services work by associating your ad with a keyword or phrase related to your product or service. Any time that keyword is used in a search, your PPC advertisement will be shown on the search results page.
You only pay for PPC advertising when a customer actually clicks the link to visit your website. The cost charged for each click depends on the popularity of the keyword, the search engine’s assessment of how descriptive the PPC ad and keyword are to your website, and how frequently your ad is clicked vs. your competitors’ ads. While PPC advertising shows up most often in search engine results, Pay Per Click results may also appear on different advertising networks and various websites across the Internet.
How Can PPC Advertising Help Your Business?
A Pay Per Click Advertising program enables you to buy your way to a better position on Search Engine Results Pages that are most relevant for your customers. By purchasing PPC Advertising on search engines like Google, Yahoo, or Bing, you can get your website promotion instantly in front of your target audience much faster than with Search Engine Optimization (SEO). However, Pay Per Click Marketing costs can add up quickly, and most experts agree that it’s best to have an Online Marketing Plan that includes a balance of PPC Advertising and SEO.
PPC Advertising is One of the Most Targeted Forms of Advertising There Is!
How many other forms of advertising allow you to get in front of a customer that is actively seeking exactly what your business offers? This is actually the only one I know of… Most forms of advertising are targeting people who may or may not need what your business offers at the time of seeing or hearing your ad.
PPC Advertising, if you do it right, is one of the easiest ways to get new leads and customers — and it’s all trackable and transparent, so you can easily calculate your Return on Investment.
Why Hire On Top Internet Marketing Services for Your PPC Campaign?
There is a science to finding high numbers of low volume keywords (very specific long-tail keywords) that are less expensive to advertise for. These can be used to hedge against the more expensive high volume keywords, significantly lowering the average Cost-Per-Click (CPC) across your entire campaign.
On Top offers complete PPC program development (or overhaul of an existing Pay-Per-Click Campaign) as well as ongoing optimization and management services. Our primary expertise is with the largest paid search advertisers — Google Adwords and Microsoft AdCenter.
Louis Blass, Top Gun Realty
Jeffrey Harding, Recycle San Diego
What’s included in our PPC Management Services?
- Keyword Discovery and Selection
- Ad Text Creation
- Landing Page Creation
- Conversion Tracking
- Ad Submission
- PPC Monitoring
- PPC Cost Management
- Campaign Improvement Modification
We send you a monthly report that shows how many clicks you got on each keyword, which keywords are converting to leads, etc. We also make ourselves available for a 1 hour one-on-one phone meeting (or in person, if you prefer) once per month.
Paul Needelman, Cleanology Housekeeping Personnel Service, San Diego, California
How to get started…
We’ll only take a few new clients a month, so we can guarantee great results for everyone who works with us. Email us on our contact page or call 520-257-0555 and talk with Derek.